Digital Marketing Specialist Position

3 weeks ago


Bengaluru, Karnataka, India Basava Pracheena Vaidya Anveshana Private Limited Full time

About Us

Basava Pracheena Vaidya Anveshana Private Limited is a product-based company specialising in alternative medicine, dedicated to creating innovative products that integrate traditional wellness practices with modern advancements to promote health and well-being.

We are looking for a motivated Digital Marketing Intern/Junior Specialist who is eager to kickstart their career and grow with us in the exciting field of digital marketing. This role offers an excellent opportunity for recent graduates or those new to the field to gain hands-on experience and develop skills across various digital marketing channels.

Job Overview

As a Digital Marketing Intern/Junior Specialist, you will assist our marketing team with executing digital marketing strategies. Key responsibilities include assisting in campaign execution, content creation, social media advertising, social media management, basic SEO work, email marketing support, analytics and reporting, collaboration with team members, and staying updated on trends.

Key Responsibilities:

  • Support the team in executing digital marketing campaigns across social media, email, SEO, and PPC.
  • Help in developing engaging content for social media posts, blog articles, email newsletters, and website updates.
  • Assist in planning, setting up, and running ads on Facebook, Instagram, and other social media platforms to reach targeted audiences effectively.
  • Manage daily posts, engage with followers, and track social media performance across various platforms (Facebook, Instagram, LinkedIn, etc.).
  • Conduct keyword research, optimize on-page content, and learn to use SEO tools to monitor website performance.
  • Assist in creating and scheduling email marketing campaigns, helping to segment audiences and track engagement.
  • Collect data from digital channels and compile reports to evaluate campaign performance.
  • Work closely with the marketing and design teams to ensure brand consistency and align with campaign goals.
  • Learn about current trends in digital marketing and suggest ideas that could enhance our brand presence.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
  • Basic understanding of digital marketing concepts.
  • Familiarity with social media platforms (Facebook, Instagram, LinkedIn, etc.).
  • Ability to set up and manage social media ads on platforms like Facebook and Instagram.
  • Strong written and verbal communication skills.
  • Proactive attitude, willingness to learn, and attention to detail.
  • Basic knowledge of Microsoft Office or Google Workspace (Word, Excel, PowerPoint).
  • Familiarity with any social media management tools (e.g., Hootsuite, Buffer) and email marketing tools (e.g., Mailchimp) is a plus but not required.
  • Understanding of analytics tools like Google Analytics is a plus.
  • Basic knowledge of SEO and content writing is advantageous but not necessary.

What We Offer

We provide mentorship and training opportunities in digital marketing, exposure to a variety of digital marketing channels and tools, a friendly, supportive, and collaborative work environment, opportunities to learn and grow within the company, stipend/salary and possible performance-based incentives.



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