Mobile Games Acquisition Specialist

1 week ago

Vellore, Tamil Nadu, India beBeeUser Full time ₹ 15,00,000 - ₹ 25,00,000

Job Overview

We are seeking a highly motivated and data-driven Acquisition Strategist to join our growth team. The ideal candidate will be responsible for managing the entire user acquisition funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities

  • Technical & Execution
    • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
    • Implement structured A/B tests for campaigns, audiences, and creatives.
    • Ensure accurate event configuration and tracking across ad platforms and MMPs.
    • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  • Analytical & Reporting
    • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected LTV/ROI by user cohorts.
    • Understand and act on player journey metrics (e.g., New users: D0–D7; Retained users: D7+; Reactivated users).
    • Build dashboards and performance reports in tools such as Looker Studio or Tableau.
    • Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value.
  • Strategic
    • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
    • Design and execute re-engagement campaigns for churned or low-activity users.
    • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
    • Contribute to budget allocation, forecasting, and scaling strategies.
    • Stay current with platform updates, privacy-first UA, and emerging ad tech.
  • Creative
    • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
    • Design and run creative test campaigns with structured methodologies.
    • Analyze creative performance using key metrics and translate findings into actionable creative insights.
    • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
    • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
  • Collaboration & Operations
    • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
    • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.

Qualifications

  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms.
  • Strong working knowledge of MMPs including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools.
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

Benefits

  • Opportunity to work with a dynamic team on cutting-edge projects.
  • Professional growth and development opportunities.
  • Competitive compensation and benefits package.

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