Data-Driven Marketing Strategist

2 days ago


Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Marketing Data Specialist

Job Overview:

We are seeking a skilled Marketing Data Specialist to develop and implement data-driven marketing strategies.

Key Responsibilities:

  • Design, validate, and deploy end-to-end Marketing Mix Modeling (MMM) models for multiple markets.
  • Lead and mentor a cross-functional delivery team consisting of data scientists, data engineers, and analysts.
  • Provide technical guidance, model tuning, and troubleshooting to improve model accuracy and reliability.
  • Act as the primary point of contact across business, data engineering, data science, and product teams to ensure alignment, coordination, and smooth delivery of model results.

Requirements:

  • 5+ years of experience in Marketing Mix Modeling, econometrics, causal inference, or related marketing analytics work.
  • Strong technical expertise in MMM methodologies, Bayesian OLS econometric approaches, time series modeling, uplift causal methods, and model validation techniques.
  • Proficiency in relevant tools and languages such as R, Python, Stan, PyMC, or equivalent.
  • Experience with SQL and data engineering concepts.
  • Demonstrated experience leading teams, providing technical mentorship, and managing client relationships.


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