
Data-Driven Marketing Strategist
2 days ago
Job Overview:
We are seeking a skilled Marketing Data Specialist to develop and implement data-driven marketing strategies.
Key Responsibilities:
- Design, validate, and deploy end-to-end Marketing Mix Modeling (MMM) models for multiple markets.
- Lead and mentor a cross-functional delivery team consisting of data scientists, data engineers, and analysts.
- Provide technical guidance, model tuning, and troubleshooting to improve model accuracy and reliability.
- Act as the primary point of contact across business, data engineering, data science, and product teams to ensure alignment, coordination, and smooth delivery of model results.
Requirements:
- 5+ years of experience in Marketing Mix Modeling, econometrics, causal inference, or related marketing analytics work.
- Strong technical expertise in MMM methodologies, Bayesian OLS econometric approaches, time series modeling, uplift causal methods, and model validation techniques.
- Proficiency in relevant tools and languages such as R, Python, Stan, PyMC, or equivalent.
- Experience with SQL and data engineering concepts.
- Demonstrated experience leading teams, providing technical mentorship, and managing client relationships.
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