Digital Marketing Strategist

1 day ago

Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Digital Marketing Strategist

The role of a Digital Marketing Strategist is pivotal in driving business growth through data-driven digital marketing campaigns. This specialist develops, executes, and optimizes campaigns across multiple channels to achieve measurable results.

  • Develop and manage performance marketing campaigns on search engines (SEM), social media, display ads, affiliate, and programmatic platforms.
  • Continuously monitor and analyze campaign performance metrics (CPM, CPC, CPA, ROI) to optimize results and reduce customer acquisition cost.
  • Manage budgets and bidding strategies to ensure efficient and effective spend allocation.
  • Conduct A/B testing and experiments to refine ad creatives, targeting, and bidding to improve campaign outcomes.
  • Collaborate with creative, content, sales, and product teams to align marketing strategies and produce compelling ads.
  • Research and stay updated on the latest digital marketing trends, tools, and technologies for innovative campaign ideas.
  • Generate detailed performance reports with actionable insights for stakeholders.
  • Identify and prevent campaign fraud or invalid traffic to protect ad spend.
  • Explore new digital channels and acquisition strategies to increase reach and conversions.

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