Data-Driven Digital Strategist

4 days ago

Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000

Job Title: Performance Marketing Manager

We are seeking a highly data-driven and growth-focused Performance Marketing Specialist to own and execute our multi-channel digital marketing strategy. The ideal candidate combines analytical expertise with creative problem-solving, has a proven track record of optimizing ROI, and thrives in a fast-paced, results-oriented environment.

Key Responsibilities:

  • Plan, execute, and optimize multi-channel performance marketing campaigns across various platforms.
  • Drive lead generation, customer acquisition, and revenue growth while meeting or exceeding defined ROI targets.
  • Manage end-to-end campaign execution – including audience segmentation, and creative briefing, A/B testing, budget pacing, and ongoing performance tracking.
  • Analyse and report campaign performance, delivering actionable insights to improve key metrics such as CAC, ROAS, CTR, and CPL.
  • Collaborate closely with design, content, tech, and sales teams to ensure cohesive messaging and maximize conversion rates.

Required Skills and Qualifications:

  • Proficient in planning, executing, and optimizing campaigns across Display, Social, and App platforms to drive CAC, ROAS, and user acquisition.
  • Deep hands-on expertise in Google Ads (Search, Display, YouTube), Facebook Ads Manager, Google Analytics (GA4).
  • Skilled in conversion rate optimization (CRO), A/B testing, and landing page optimization.
  • Experience setting up and troubleshooting tracking pixels for accurate data capture across web and mobile.
  • Strong analytical skills with expertise in Google Analytics configuration (goals, filters, events) and building actionable reports/dashboards using GA, Excel, and other analytics tools.
  • Ability to analyze user behavior, conversion funnels, and drop-off points to identify and implement performance improvements.

Benefits:

  • Opportunity to work with cutting-edge technologies and strategies.
  • Flexible working environment that encourages creativity and innovation.

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