Marketing Campaign Specialist

3 days ago


Ghaziabad, Uttar Pradesh, India beBeeCampaign Full time ₹ 12,60,000 - ₹ 21,45,000

Role Overview

Our company is seeking a skilled Campaign Manager to join our team.

This is a critical role that requires the ability to design, build, and deploy multi-channel campaigns across various channels including email, SMS, push, direct mail, and in-app messaging. The ideal candidate will have experience with Adobe Campaign (Classic/v8) and be proficient in campaign workflows, typologies, schemas, personalization, and message templates.

Key Responsibilities:

  • Develop and execute end-to-end campaign strategies, including targeting, segmentation, and personalization.
  • Collaborate with cross-functional teams to ensure smooth campaign execution and compliance with brand guidelines.
  • Work closely with data, analytics, and IT teams to ensure timely delivery of high-quality campaigns.
  • Monitor campaign performance and provide actionable insights for optimization.
  • Conduct A/B testing and analysis to drive business growth.

Required Skills & Qualifications:

  • 3-7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices, including deliverability, compliance, and GDPR regulations.
  • Proficiency in SQL and JavaScript for segmentation and audience building.
  • Hands-on experience with campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.

Nice to Have:

  • Experience with Adobe Experience Cloud products, such as AEP and Journey Optimizer.
  • Knowledge of HTML, CSS, and JavaScript for email template troubleshooting.


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