Adobe Campaign Manager

3 days ago

Ghaziabad, Uttar Pradesh, India EXL Full time

Key Responsibilities

  • Campaign Management & Execution
  • Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).
  • Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Segmentation & Targeting
  • Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
  • Leverage behavioural, transactional, and demographic data to build targeted lists.
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Personalization & Templates
  • Configure personalization blocks, dynamic content, and message templates.
  • Work with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Reporting
  • Monitor campaign performance (delivery, open rates, click-throughs, conversions).
  • Conduct A/B testing and provide insights for optimization.
  • Generate campaign reports and dashboards for stakeholders.
  • Cross-Functional Collaboration
  • Partner with data, analytics, and IT teams to ensure smooth campaign execution.
  • Work with marketing stakeholders to translate business requirements into technical campaign setups.
  • Ensure campaigns align with brand guidelines and compliance requirements.

Required Skills & Qualifications

  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
  • Strong analytical skills and experience working with reporting & campaign optimization.
  • Ability to collaborate with marketing, data, and technology teams.
  • Excellent communication and project management skills.

Nice to Have

  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

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