
Advertising Campaign Strategist
2 days ago
Job Description:
As a Media Specialist, you will be responsible for planning and executing paid advertising campaigns across various platforms to deliver high ROI and align with client goals. You will develop and test ad copies, extensions, and creative assets to improve click-through rates (CTRs) and conversions.
You will conduct keyword research, competitor analysis, and audience segmentation to optimize campaign performance. Additionally, you will monitor budgets, pacing, and performance to ensure profitability and revenue growth.
Key Responsibilities:
- Strategize and set up campaigns across Search, Display, Shopping, YouTube, and Performance Max platforms.
- Develop and test ad copies, extensions, and creative assets to improve CTRs and conversions.
- Conduct keyword research, competitor analysis, and audience segmentation to optimize campaign performance.
- Monitor budgets, pacing, and performance to ensure profitability and revenue growth.
Requirements:
- 2-4 years of proven experience in managing Google Ads campaigns, preferably in an agency setting.
- Strong knowledge of Search, Display, Shopping, YouTube, and Performance Max campaigns.
- Hands-on experience with GA4, GTM, and conversion tracking setups.
- Excellent analytical skills with the ability to translate data into actionable insights.
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