Digital Advertising Strategist

1 day ago

Ghaziabad, Uttar Pradesh, India beBeePerformance Full time ₹ 15,00,000 - ₹ 18,00,000

Job Title: Performance Marketer - Google Ads | SMB Focused

  • We are seeking a seasoned expert in Google Ads Campaign Management to lead our North America SMB expansion strategy.
  • This role requires hands-on expertise in Performance Max campaigns and a proven track record of driving real leads, revenue, and return on ad spend (ROAS) for small and medium-sized businesses (SMBs).
  • Key responsibilities include launching, testing, optimizing, and scaling campaigns with a data-driven approach, focusing on performance metrics such as cost-per-click (CPC), cost-per-lead (CPL), and ROAS.
  • The ideal candidate will have experience managing multi-million dollar budgets, providing weekly reports and actionable insights to internal stakeholders, and collaborating with cross-functional teams to drive business growth.
  • Additional qualifications include a strong understanding of North American SMB segments, customer behavior, and market trends, as well as expertise in setting up conversion tracking, first-party audience signals, and campaign structure for maximum performance.
Requirements:
  • Mandatory Google Ads Certification
  • Proven experience running Performance Max campaigns for SMBs
  • Strong communication skills and English proficiency
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance
  • Expertise in lead generation, ROAS optimization, and scaling budget
  • Seniority Level: Mid-Senior level
  • Industry: Software Development | IT Services and Consulting | Business Consulting
  • Employment Type: Full-time
  • Job Functions: Advertising | Sales | Business Development
  • Skills: Google Ads Certification | Campaign Management | SMB Targeting | Advertising | Lead Generation | Performance Marketing | ROAS | Budget Scaling | KPIs

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