Programmatic Buying Specialist

1 day ago

Ghaziabad, Uttar Pradesh, India beBeeProgrammatic Full time ₹ 9,00,000 - ₹ 15,00,000
Programmatic Buying Specialist

We are seeking a highly skilled professional to lead our digital marketing efforts and drive campaign success.

The ideal candidate will be responsible for developing and executing comprehensive digital marketing roadmaps, leveraging industry-leading platforms such as DV360. This includes designing and implementing awareness and acquisition campaigns, remarketing initiatives, app installs, and video branding strategies.

  • Develop strategic digital marketing plans that meet client objectives, utilizing expertise in programmatic buying, data analysis, and campaign optimization.
  • Maintain and enhance the quality of our media buys across multiple channels, ensuring optimal performance and ROI.
  • Collaborate with internal stakeholders to implement effective tracking mechanisms, ensuring seamless campaign execution and delivery.
  • Analyze and interpret key metrics, including budget caps, campaign pacing, lost bidding, impression share, and other essential KPIs to inform optimization strategies.
Requirements:
  • Demonstrated expertise in programmatic buying, with a strong understanding of industry-leading platforms and technologies.
  • Experience working on DV 360, with certification preferred.
  • Intermediate level proficiency in Google Campaign Manager (GCM).

Beyond technical skills, the successful candidate will possess exceptional communication and project management abilities, with a proven track record of delivering results-driven solutions.

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