Senior Campaign Operations Associate

2 weeks ago


Bengaluru, Karnataka, India Paytm Full time
Campaign Operations Role - Recharges & Utilities

At Paytm, we are looking for a skilled Campaign Operations Manager to accelerate the growth metrics and user numbers for our Recharges and Utilities business. The ideal candidate will have experience with marketing and web analytics tools, as well as a strong understanding of marketing automation and communication personalisation.

Key Responsibilities:
- Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar
- Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions
- Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel
- Analyze and report on campaign performance metrics using marketing analytics tools

Requirements:
- 2 to 4 years' experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools
- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers
- Experience in marketing automation and communication personalisation
- Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups

Why Paytm?
This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if you're excited by the prospect of using data to drive strategic decisions and foster business success.

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