Campaign Operations Manager

3 weeks ago


Bengaluru, Karnataka, India Paytm Full time
About the Role

We are seeking a highly skilled Campaign Operations Manager to accelerate the growth metrics and user numbers for our Recharges and Utilities business. The ideal candidate will have a passion for mobile and web apps, a penchant for marketing campaigns, and a keen eye for detail.

Key Responsibilities
  • Configure and implement all planned campaigns and ensure timely go-live as per the marketing calendar.
  • Work with the central design and marketing team to create highly engaging creative and content to optimize CTR and conversions.
  • Design and carry out experiments and A/B testing to optimize conversion across the user funnel.
  • Analyze and report on campaign performance metrics using marketing analytics tools.
  • Work closely with cross-functional teams to ensure alignment and effective execution.
Requirements
  • 2-4 years' experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel, or in-house tools.
  • Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event-based triggers.
  • Experience in marketing automation and communication personalization.
  • Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels, and control groups.
  • Experience working with content teams to draft effective and engaging communications.
Why Join Us?

This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you.

Join us if you're excited by the prospect of using data to drive strategic decisions and foster business success.



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