Media Planner/Campaign Manager

4 weeks ago

Bengaluru, Karnataka, India Amagi Full time

Amagi Media & Ad Operations Team

We are seeking a highly motivated Demand Ops Media Planner/Campaign Manager to join our team. In this role, you will be responsible for key aspects of media planning and campaign management, such as developing media plans for RFPs, creating external site lists, and recommending supply pricing and packaging strategies.

As a key player, you will collaborate with team members and leadership to respond to dynamic requests while identifying new opportunities for optimization and growth. You will work closely with internal Demand Sales and Demand Operations teams, as well as external clients, to ensure that media plans align with both supply and market conditions.

Key Responsibilities:

  • Manage planning initiatives and collaborate with cross-functional teams to execute plans
  • Own tactical plan development, recommendation building, and negotiations across respective channels
  • Fulfill RFPs based on existing supply
  • Work with Demand and Yield Ops to set pricing based on existing supply and current market conditions
  • Package contextual, tentpole, and seasonal supply for demand consumption
  • Analyze supply performance to package performance-based supply for DTC, direct response buyers
  • Manage external facing site lists including pricing and avails
  • Re-prioritize work as needed, understand inbound requests and upcoming deadlines across the business

Campaign Management Responsibilities:

  • Ensure media plans are executed properly, manage, and optimize end-to-end campaigns
  • Ownership of demand support, configuration, and troubleshooting for assigned accounts
  • Effectively resolve open projects and tickets and communicate cross-functionally
  • Developing, growing, and maintaining relationships with internal teams through exceptional client service and becoming a trusted advisor
  • Troubleshooting issues on all pre-production and live campaigns
  • Develop detailed reports that include campaign performance, pacing, and KPIs

Requirements:

  • 2-5 years of experience in online advertising, with a preference for campaign management and media planning
  • Ability to work the second shift (2pm-10pm IST)
  • Programmatic experience is highly preferred
  • CTV experience is highly preferred
  • Good understanding of various ad technologies (DSPs, SSPs, DMPs) and ad servers (experience with SpringServe preferred)
  • Inventory Management experience is a strong plus
  • Highly self-motivated and well-organized with strong verbal and written communication skills
  • Comfortable with Google Sheets and able to consolidate information and work with multiple data points
  • Experience with troubleshooting discrepancies, tag setup issues, delivery issues, and other technical support inquiries
  • Demonstrated strong time-management, prioritization, and organizational skills
  • Demonstrated strong strategic and analytical planning and problem-solving skills
  • Excellent interpersonal skills, with the ability to cultivate relationships and negotiate with internal clients

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