Strategic Media Planner
2 weeks ago
Description
:KEY RESPONSIBILITIES:
- Developing and executing comprehensive media plans to drive audience engagement and maximize brand impact.
- Presenting media strategies and plans to clients, ensuring seamless execution and timely delivery.
- Leading a team to brief, strategize, and implement media plans, ensuring alignment with client goals and objectives.
- Projecting media budgets and delivering results-driven media solutions within set targets.
- Evaluating and recommending high-impact media channels to maximize brand awareness and engagement.
- Fostering a team-oriented environment through effective leadership and collaboration.
PROFILE REQUIREMENTS:
- 5-7 years of agency experience in media planning and buying.
- Post-graduate degree or diploma in advertising, marketing, or communication.
- Passion for and knowledge of current and emerging technologies.
- Deep understanding of media planning and buying, including technical details.
- Strategic thinking and excellent negotiating skills.
- Hands-on experience with media planning software.
PREFERRED SKILLS:
- Excellent research and analytical thinking skills.
- Experience with tools like GWI, TGI, Reach Planner, Market Intelligence, Similar Web, and Comm Score.
- Strong presentation and communication skills.
- Hands-on experience with media planning software.
- Strong industry relationships.
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