Strategic Media Planner

2 weeks ago


Bengaluru, Karnataka, India Havas Media India Pvt Ltd Full time

Description

:

KEY RESPONSIBILITIES:

  • Developing and executing comprehensive media plans to drive audience engagement and maximize brand impact.
  • Presenting media strategies and plans to clients, ensuring seamless execution and timely delivery.
  • Leading a team to brief, strategize, and implement media plans, ensuring alignment with client goals and objectives.
  • Projecting media budgets and delivering results-driven media solutions within set targets.
  • Evaluating and recommending high-impact media channels to maximize brand awareness and engagement.
  • Fostering a team-oriented environment through effective leadership and collaboration.

PROFILE REQUIREMENTS:

  • 5-7 years of agency experience in media planning and buying.
  • Post-graduate degree or diploma in advertising, marketing, or communication.
  • Passion for and knowledge of current and emerging technologies.
  • Deep understanding of media planning and buying, including technical details.
  • Strategic thinking and excellent negotiating skills.
  • Hands-on experience with media planning software.

PREFERRED SKILLS:

  • Excellent research and analytical thinking skills.
  • Experience with tools like GWI, TGI, Reach Planner, Market Intelligence, Similar Web, and Comm Score.
  • Strong presentation and communication skills.
  • Hands-on experience with media planning software.
  • Strong industry relationships.


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