Strategic Media Planner | Group Head

1 week ago


Bengaluru, Karnataka, India GroupM Full time
About the Role

As a Strategic Media Planner, you will play a key role in developing media strategies that align with our clients' overall marketing goals. With a strong understanding of brands and consumers, you will collaborate with clients or internal teams to understand campaign objectives and target audiences.

The ideal candidate will have 5-7 years of experience in managing media planning/communication strategy & client relationships, with a strong understanding of cross-channel media strategies. You will work closely with the team to contribute to the Product & Strategy function and streamline operations/reporting with minimal supervision.

Key Responsibilities
  • Develop media strategies that align with overall marketing goals
  • Determine optimal mix of media channels, including digital, print, and broadcast media
  • Help with day-to-day implementation and competition/post eval reports

You will also be responsible for becoming proficient in escalation handling and resolving conflicts. Additionally, you will work as part of a team to contribute to the Product & Strategy function and streamline operations/reporting with minimal supervision.

Requirements
  • Strong understanding of brands and consumers
  • Highly passionate, collaborative, outgoing, creative media leader and thinker
  • Strong presentation skills
  • Highly articulate, story-telling capability
  • Business acumen
  • Ability to understand mediums beyond ATL
  • Excellent communication/presentation/client management skills
  • Hands-on on all the media related tools and software
About Us

We are a part of GroupM, WPP's global media investment management company. We believe there is a better way to grow our clients and our people. We positively provoke growth for our clients and people by working with clients to help them grow and shape their consumers' brand decisions and experiences through media, content, and technology.

We have one single attitude – Positive Provocation. To make waves, you need to be provocative, even fearless. We always make sure we have each other's backs through our inclusive culture.

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

Salary Information

We offer an estimated annual salary of $120,000 - $180,000 depending on experience and qualifications.



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