Senior Campaign Operations Manager

3 weeks ago


Bengaluru, Karnataka, India Paytm Full time
Campaign Operations Manager

About Paytm: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. Our mission is to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services.

About the team: Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. We are looking for a skilled Campaign Operations Manager to accelerate the core growth metrics and user numbers for Recharges and Utilities business.

Responsibilities:
1. Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar.
2. Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions.
3. Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel.
4. Analyze and report on campaign performance metrics using marketing analytics tools.
5. Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution.

Superpowers/Skills: 2-4 years' experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools. Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers. Experience in marketing automation and communication personalisation. Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups. Experience working with content teams to draft effective and engaging communications.

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