Programmatic Campaign Manager Senior Associate
5 days ago
As a Senior Associate in Programmatic Campaign Management at GALE Partners, you will play a vital role in driving the performance of programmatic campaigns across multiple demand-side platforms. With a deep understanding of programmatic buying models, targeting options, and campaign optimization techniques, you will work closely with media planning teams to develop and execute successful strategies that deliver ROI-driven insights and recommendations.
Your Key Responsibilities:
- Set up, traffic and manage programmatic buys across multiple demand-side platforms.
- Plan and create campaigns within DSPs, onboard data, set up A/B testing, and track implementation.
- Evaluate campaign performance to ensure KPI delivery, identify and implement optimizations, and provide recommendations.
- Contribute to best practice documentation and offer insights on how to improve campaign effectiveness.
What We Look For:
This role requires a minimum of 46 years of hands-on experience in campaign management and planning, with thorough knowledge of programmatic trading, creative upload, tagging, targeting tactics, and campaign pacing. You should be conversant with ad verification platforms, technical tags and pixels, and analytics tools like GA4, Adobe, and MMPs. Strong quantitative and analytical skills, problem-solving, attention to detail, and team collaboration are essential for this role.
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