Programmatic Campaign Manager

1 week ago


Bengaluru, Karnataka, India Annalect India Full time

About Annalect Global and Omnicom Group


We are an integral part of a leading global marketing communications company, serving top global brands and owning large and reputed accounts. Our portfolio includes three global advertising agency networks and three of the world's premium media services under Omnicom Media Group.


This exciting role of an Analyst - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position.


Key Responsibilities:


· Implement and manage day-to-day programmatic buys in DSPs in a self-service manner, including setting bid strategies and performance monitoring.


· Deliver actionable audience and optimization-based insights at agreed-upon cadence.


· Work closely with agency teams to provide insights and recommendations that align with or enhance strategy/business goals.


· Understand performance objectives and KPIs to develop successful optimization recommendations.


· Proactively learn advanced trading and optimization techniques across all preferred platforms.


· Strictly adhere to agreed quality and delivery timelines.


Requirements:


· 2 to 5 years of experience in managing programmatic campaigns.


· Hands-on experience using DSPs to build and optimize campaigns across various inventory, with preferred experience with Google platforms.


· General troubleshooting skills and strong attention to detail.


· Working knowledge of digital marketing: display, video, social, and marketing analytics.


· Proven technical and analytical aptitude, with a curiosity for testing and innovation.


· Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.


Interested candidates should share their resume with Lovleen Bhatt at lovleen.bhatt@annalect.com.



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