Senior Marketing Automation Manager

4 weeks ago


Bengaluru, Karnataka, India Novo Nordisk Full time

Job Overview

As a Senior Associate Marketing Automation Manager at Novo Nordisk, you will be responsible for building and executing multichannel campaigns to engage our customers effectively. This role requires a strong understanding of marketing automation tools and techniques, as well as excellent communication and collaboration skills.

Key Responsibilities

  • Develop and execute multichannel campaigns to drive customer engagement and retention.
  • Manage stakeholders and collaborate with cross-functional teams to ensure successful campaign execution.
  • Maintain and optimize the local data model to ensure accurate and targeted marketing efforts.
  • Provide guidance and support to the team on multichannel execution and marketing automation best practices.
  • Stay up-to-date with industry trends and emerging technologies to drive innovation and improvement in marketing automation.

Requirements

  • Master's degree or above in a relevant field, such as marketing, business, or a related field.
  • Proven track record as a Salesforce Administrator or Marketing Automation specialist in a similar sized company for at least 4 years.
  • Experience with campaign management and automation tools such as MailChimp, Eloqua, Adobe Campaign Manager, Hub Spot, etc.
  • Strong communication and collaboration skills, with the ability to translate marketing requirements into functional campaigns.
  • Experience as a Business Analyst is a plus.
  • Proficient in data management, building data extensions/segments, and preparing data for importing/uploading.
  • Familiarity with AMPscript and HTML.

About the Department

The Commercial & Corporate Affairs department is responsible for creating insights to launch a product, market intelligence, forecasting, multichannel customer engagement planning, and global brand strategy and tactics. Our team consists of professionals in project management, brand management, brand communications, and life cycle management of products. Located at our headquarters, this fast-paced and dynamic department plays a crucial role in driving the success of our business.

Working at Novo Nordisk

Novo Nordisk is a leading global healthcare company with a legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we're working toward something bigger than ourselves, and it's a collective effort.



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