Marketing Automation Specialist

4 weeks ago


Bengaluru, Karnataka, India Epsilon Full time

Job Title: Marketing Automation Specialist

Epsilon is seeking a Marketing Automation Specialist to join our Marketing Ops organization. As a key member of our team, you will leverage your expertise in marketing automation platforms and CRM systems to drive business growth and improve marketing efficiency.

Key Responsibilities:

  • Develop and implement marketing automation strategies to enhance customer engagement and conversion rates.
  • Collaborate with cross-functional teams to integrate marketing automation platforms with CRM systems.
  • Analyze data to identify revenue opportunities and optimize marketing campaigns.
  • Design and implement data management processes to ensure high-quality marketing databases.
  • Work with stakeholders to align on business needs and expectations.

Requirements:

  • Proven experience in marketing automation software and CRM systems.
  • Strong analytical and problem-solving skills.
  • Ability to think systematically with solid business sense and technical aptitude.
  • Experience in marketing analytics and good understanding of marketing domain.
  • 1+ years of experience in marketing operations or a related field.


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