Marketing Automation Strategist
1 month ago
Langoor is seeking a highly skilled and experienced Marketing Automation Manager to join our Marketing Technology Team. As a key member of our team, you will be responsible for creating and executing best-in-class marketing automation strategies, campaigns, and practices that drive business growth and customer engagement.
Key Responsibilities:- Develop and execute email marketing campaigns, nurture programs, and automation strategies that meet business objectives and drive customer engagement.
- Work closely with internal clients to understand their needs and develop tailored marketing automation solutions.
- Monitor and analyze campaign performance, identifying opportunities for improvement and optimizing spend and performance.
- Collaborate with cross-functional teams to design and execute marketing campaigns, including creative and copywriting.
- Stay up-to-date with emerging digital technologies and trends, identifying opportunities for innovation and growth.
- Manage and maintain lead management systems, ensuring data cleanliness and compliance with GDPR and CAN-SPAM regulations.
- Develop and maintain analytical reports and dashboards to track campaign performance and ROI.
- Proficiency in HubSpot, Marketo, or Oracle Eloqua, with experience in email marketing campaigns, lead generation, and nurturing.
- At least 3-5 years of experience in managing large automation campaigns with large data sets.
- Strong analytical and problem-solving skills, with the ability to drive results and initiatives.
- Excellent project management and collaboration skills, with the ability to work independently and as part of a team.
- Familiarity with marketing automation platforms, email marketing software, and data analysis tools.
Langoor is an equal opportunities employer and welcomes applications from diverse candidates. If you are a motivated and experienced marketing automation professional looking for a new challenge, please submit your application.
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