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Senior Campaign Operations Manager
1 month ago
Designation – Senior AssociateExperience - 2-4 Years
About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
Key Responsibilities:
-Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar
-Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions
-Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel
-Analyze and report on campaign performance metrics using marketing analytics tools
-Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution
Requirements:
-2 to 4 years' experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools
-Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers
-Experience in marketing automation and communication personalisation
-Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups
-Experience working with content teams to draft effective and engaging communications.
Why this role?
This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. You will have the opportunity to work with a collaborative output driven program that brings cohesiveness across businesses through technology. You will also receive a solid 360 feedback from your peer teams on your support of their goals.
