Programmatic Campaign Manager
1 month ago
Programmatic Associate Job Overview
Zeta Global is seeking a skilled Programmatic Associate to join our team. As a valued member, you will have a tremendous amount of responsibility and support to help you exceed campaign performance targets.
Key Responsibilities:
- Manage large cross-channel media budgets across display channels and aim to maximize ROI on performance-oriented campaigns.
- Work closely with US account management teams to ensure accuracy in set up, strategy and execution for new launches.
- Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization.
- Work with the account management team to deliver reporting and campaign updates as needed.
Requirements:
- 2+ years of experience managing performance campaigns on display inventory
- Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
- Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
- Deep knowledge of the programmatic ecosystem
- Demonstrated analytical ability
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Our technology runs on the Zeta Marketing Platform, which powers end-to-end marketing programs for some of the world's leading brands.
We are an Equal Opportunity/Affirmative Action employer and do not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
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