Digital Campaign Lead

1 month ago


Bengaluru, Karnataka, India Indegene Full time
Indegene: Accelerating Your Career in Healthcare Technology

As a rapidly growing global organization, Indegene is committed to providing innovative solutions in the healthcare industry. We offer accelerated growth opportunities for talented individuals who are bold, industrious, and nimble.

We are seeking a Digital Campaign Lead to join our team. This role will be responsible for developing and executing programmatic advertising campaigns using DV360. The ideal candidate will have experience in programmatic advertising, vendor management, and data analysis.

Key Responsibilities:
- Develop innovative programmatic advertising strategies aligned with client objectives and overall business goals.
- Utilize industry insights, market trends, and audience data to inform strategy development.
- Collaborate with internal teams to ensure alignment across all advertising channels.

Vendor Management:
- Identify and establish relationships with programmatic advertising vendors.
- Negotiate contracts and terms with vendors to ensure optimal campaign performance and cost efficiency.
- Oversee vendor performance and provide ongoing feedback to drive improvements.

Data Management Platforms (DMPs):
- Leverage DMPs to analyze audience data and inform targeting strategies.
- Develop segmentation strategies to reach target audiences effectively.
- Optimize campaign performance based on DMP insights and audience behavior.

Campaign Execution:
- Lead the execution of programmatic advertising campaigns using DV360.
- Set up and manage campaigns, including budget allocation, targeting, and optimization.
- Monitor campaign performance, analyse data, and provide actionable insights to drive continuous improvement.

Required Skills and Qualifications:
- Programmatic advertising experience
- Vendor management skills
- Data analysis expertise

Salary and Benefits:
We offer a competitive salary range of $80,000 - $110,000 per annum, depending on experience. Our benefits package includes health insurance, retirement plans, and paid time off.

About Indegene:
Indegene is an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics.

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