Digital Marketing Campaign Lead

1 day ago


Bengaluru, Karnataka, India Livspace Full time
About Us
Livspace is a leading omnichannel home interiors and renovation platform in Asia. With its proprietary technology, the company provides a one-stop solution for homeowners, from design to last-mile fulfillment. This innovative approach has organized the fragmented industry, bringing together designers, brands, manufacturers, and contractors to offer a trusted and predictable experience.

Since its inception in 2015, Livspace has grown rapidly, boasting a community of 50,000+ satisfied customers and over 2,000 interior designers. The company serves Singapore, Malaysia, Saudi Arabia, and 30 metro and non-metro areas in India, making it the largest employer of interior designers in the country.

Livspace has demonstrated phenomenal growth, delivering over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company has also delivered 50,000 homes across all serviceable locations.

The founders, Anuj Srivastava and Ramakant Sharma, are seasoned entrepreneurs and successful angel investors with experience at top companies like Google and Myntra. They have raised around USD 450 million in capital from top global investors, including KKR, Ingka Group Investments, TPG Growth, and Goldman Sachs.

About the Role:
We're seeking a skilled Digital Marketing Campaign Lead to drive demand generation for India. As part of our team, you'll orchestrate marketing campaigns that drive qualified traffic and leads, improve ROI/CAC, and enhance program performance. You'll leverage iterative testing and data analysis to create effective strategies and optimize paid channels, such as PPC, Facebook/Insta, Display, and Remarketing.

Key Responsibilities:
1. Efficiently manage marketing spend across channels, including Facebook campaigns, Google campaigns, Ad networks, and social media campaigns.
2. Own all paid performance marketing channels and oversee daily stewardship of the budget, maximizing spend efficiencies through continuous process improvements.
3. Stay up-to-date with new trends, feature launches, and media formats in performance media, guiding internal and agency teams to test, learn, and optimize to stay at the forefront of digital adoption.
4. Drive regular review cadences with internal and external stakeholders to address emerging business requirements.
5. Continuously experiment with ad creatives and landing pages to optimize ROI on paid media.

Key Competencies:
1. Proven expertise as a full-stack digital marketer.
2. Deep understanding of analytics tools, creative analysis tools, insight generation, and attribution models.
3. Ability to understand business objectives and break them down into digital marketing objectives.
4. Demonstrated growth mindset, love for working with data, and enthusiasm for experimentation.

Requirements:
- 2+ years of experience in a digital marketing role.
- Proven track record of handling digital marketing campaigns at scale.

Estimated Salary: $80,000 - $120,000 per year.

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