Digital Marketing Campaign Lead
7 days ago
Job Title: Digital Marketing Campaign Lead - Bengaluru
">About the Role: We are seeking a highly skilled Digital Marketing Campaign Lead to join our team in Bengaluru. As a key member of our marketing department, you will be responsible for leading and coordinating multiple campaigns across various business days.
">Key Responsibilities:
">- ">
- Supervise pre-build creation for daily marketing emails according to campaign instructions.">
- Import encrypted data files from FTP servers and convert them into data extensions, as per daily campaign instructions.">
- Coordinate production of daily marketing emails for international teams, including slicing creative files, uploading assets into a CMS, building emails using HTML, and validating work.">
- Ensure deployment schedules are created in Automation Studio according to daily campaign instructions.">
- Enforce adherence to asset deadlines and optimize communication channels for quick checks on building progress through shared campaign tracking documents.">
- Drive team readiness to perform ad-hoc campaign setup when requested and ensure team members can identify and understand differences between international and domestic campaign processes.">
- Establish and enforce quality control policies and procedures, including troubleshooting and providing ongoing technical and soft skills coaching.">
- Responsible for driving overall culture and team engagement, inclusive of explaining 'why's behind decisions made and inspiring teams to generate world-class customer experiences.">
Requirements:
">- ">
- 6-8 years of relevant experience with minimum 2-3 years supervisory role in email marketing/digital marketing positions, with a proven track record in successful development and execution of email marketing campaigns.">
- Bachelor's degree or equivalent experience.">
- Deep understanding of email marketing landscape and familiarity with email protocols, HTML/CSS/SQL experience, and firm understanding of data file types.">
- Basic AmpScript knowledge is a plus, and experience working in Salesforce Marketing Cloud, Movable Ink is also a plus.">
- Excellent organizational and planning skills, excellent verbal and written communications experience, and ability to perform in a fast-paced environment and welcome change as it is presented.">
Compensation: The estimated salary for this role is ₹1,200,000 - ₹1,500,000 per annum, depending on qualifications and experience.
">About Us: Victoria's Secret & Co. is a leading global retailer of women's intimate apparel and other fashion-related products. We are committed to delivering exceptional customer experiences and driving growth through innovation and excellence.
">How to Apply: If you are a motivated and experienced professional looking for a challenging role, please submit your resume and cover letter to us.
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