Digital Marketing Campaign Lead

7 days ago


Bengaluru, Karnataka, India Victoria's Secret & Co. Full time

Job Title: Digital Marketing Campaign Lead - Bengaluru

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About the Role: We are seeking a highly skilled Digital Marketing Campaign Lead to join our team in Bengaluru. As a key member of our marketing department, you will be responsible for leading and coordinating multiple campaigns across various business days.

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Key Responsibilities:

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  • Supervise pre-build creation for daily marketing emails according to campaign instructions.">
  • Import encrypted data files from FTP servers and convert them into data extensions, as per daily campaign instructions.">
  • Coordinate production of daily marketing emails for international teams, including slicing creative files, uploading assets into a CMS, building emails using HTML, and validating work.">
  • Ensure deployment schedules are created in Automation Studio according to daily campaign instructions.">
  • Enforce adherence to asset deadlines and optimize communication channels for quick checks on building progress through shared campaign tracking documents.">
  • Drive team readiness to perform ad-hoc campaign setup when requested and ensure team members can identify and understand differences between international and domestic campaign processes.">
  • Establish and enforce quality control policies and procedures, including troubleshooting and providing ongoing technical and soft skills coaching.">
  • Responsible for driving overall culture and team engagement, inclusive of explaining 'why's behind decisions made and inspiring teams to generate world-class customer experiences.">
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Requirements:

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  • 6-8 years of relevant experience with minimum 2-3 years supervisory role in email marketing/digital marketing positions, with a proven track record in successful development and execution of email marketing campaigns.">
  • Bachelor's degree or equivalent experience.">
  • Deep understanding of email marketing landscape and familiarity with email protocols, HTML/CSS/SQL experience, and firm understanding of data file types.">
  • Basic AmpScript knowledge is a plus, and experience working in Salesforce Marketing Cloud, Movable Ink is also a plus.">
  • Excellent organizational and planning skills, excellent verbal and written communications experience, and ability to perform in a fast-paced environment and welcome change as it is presented.">
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Compensation: The estimated salary for this role is ₹1,200,000 - ₹1,500,000 per annum, depending on qualifications and experience.

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About Us: Victoria's Secret & Co. is a leading global retailer of women's intimate apparel and other fashion-related products. We are committed to delivering exceptional customer experiences and driving growth through innovation and excellence.

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How to Apply: If you are a motivated and experienced professional looking for a challenging role, please submit your resume and cover letter to us.



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