Digital Marketing Campaign Manager
2 days ago
Job Title: Digital Marketing Campaign Manager
Company Overview: Iosys Software is a leading software development company that values innovation and creativity.
Salary: $85,000 - $110,000 per year, depending on experience.
Job Description:
Key Responsibilities- Develop and execute comprehensive digital marketing campaigns across various channels, including email, social media, search engine marketing (SEM), search engine optimization (SEO), display advertising, and content marketing.
- Create and manage engaging content for social media channels, including Facebook, Twitter, LinkedIn, and Instagram.
- Monitor and analyze digital marketing metrics and key performance indicators (KPIs), such as website traffic, conversion rates, and return on investment (ROI), to optimize campaign performance.
- Collaborate with cross-functional teams, including product, sales, and creative, to develop integrated marketing campaigns.
- Stay up-to-date with the latest trends, best practices, and technologies in digital marketing.
- Bachelor's degree in marketing, business, or a related field.
- Proven track record of designing and executing successful digital marketing campaigns.
- Strong understanding of digital marketing tactics, tools, and techniques, including email marketing, SEM, SEO, social media, display advertising, and content marketing.
- Experience with digital marketing tools, such as Google Analytics, Google Ads, Facebook Ads, and marketing automation platforms.
- Excellent analytical skills and ability to use data to drive decisions.
- Strong communication and interpersonal skills, with the ability to work in a team environment.
- Ability to multitask and manage multiple projects simultaneously.
- Strong project management skills and attention to detail.
- Experience with website design and development, including UX/UI design and HTML/CSS.
- Familiarity with marketing automation platforms such as Hubspot or Marketo.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
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