Digital Marketing Campaign Manager

2 days ago


Bengaluru, Karnataka, India Iosys Software Full time

Job Title: Digital Marketing Campaign Manager

Company Overview: Iosys Software is a leading software development company that values innovation and creativity.

Salary: $85,000 - $110,000 per year, depending on experience.

Job Description:

Key Responsibilities
  • Develop and execute comprehensive digital marketing campaigns across various channels, including email, social media, search engine marketing (SEM), search engine optimization (SEO), display advertising, and content marketing.
  • Create and manage engaging content for social media channels, including Facebook, Twitter, LinkedIn, and Instagram.
  • Monitor and analyze digital marketing metrics and key performance indicators (KPIs), such as website traffic, conversion rates, and return on investment (ROI), to optimize campaign performance.
  • Collaborate with cross-functional teams, including product, sales, and creative, to develop integrated marketing campaigns.
  • Stay up-to-date with the latest trends, best practices, and technologies in digital marketing.
Requirements
  • Bachelor's degree in marketing, business, or a related field.
  • Proven track record of designing and executing successful digital marketing campaigns.
  • Strong understanding of digital marketing tactics, tools, and techniques, including email marketing, SEM, SEO, social media, display advertising, and content marketing.
  • Experience with digital marketing tools, such as Google Analytics, Google Ads, Facebook Ads, and marketing automation platforms.
  • Excellent analytical skills and ability to use data to drive decisions.
  • Strong communication and interpersonal skills, with the ability to work in a team environment.
  • Ability to multitask and manage multiple projects simultaneously.
  • Strong project management skills and attention to detail.
Preferred Skills
  • Experience with website design and development, including UX/UI design and HTML/CSS.
  • Familiarity with marketing automation platforms such as Hubspot or Marketo.
  • Experience with A/B testing and conversion rate optimization (CRO) techniques.


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