Digital Marketing Campaign Manager
1 day ago
sa.global is a global consulting firm that addresses industry challenges through vertical-focussed solutions, leveraging modern technologies like AI and Copilot. With over 800,000 users in 80 countries, we empower organizations to make intelligent decisions and act faster.
Estimated Salary₹20-30 Lacs per annum (depending on experience)
Job DescriptionWe are seeking a motivated and skilled Website Campaign Manager to join our dynamic marketing team in Bangalore, India. As a key member of the team, you will be responsible for conceptualizing and planning marketing campaigns aligned to business objectives and messaging.
Key Responsibilities:- Campaign Strategy & Planning: Develop campaign strategies aligned with business objectives, create comprehensive campaign plans including timelines and deliverables, coordinate with DGPM team on tactical execution, define campaign success metrics and KPIs.
- Content Development: Plan and oversee creation of campaign-specific content, manage agencies and freelancers for content production, ensure content alignment with campaign objectives, coordinate with design and development teams for implementation, and ensure consistent messaging across all campaign elements.
- Campaign Execution: Coordinate with the Campaign Planner, oversee implementation of campaign tactics across channels, coordinate SEO and SEM initiatives, manage campaign timelines and deliverables.
- Performance Management: Monitor campaign performance metrics, provide regular status updates and reports, optimize campaigns based on performance data.
- Experience in B2B campaign management, experience in content writing as well as building/managing agencies/freelancers, strong writing skills in different styles/tones to fit different communication platforms, strong project management capabilities with the ability to multi-task across different campaigns and collaborate with various teams, effective communication skills to manage stakeholders, understanding of digital marketing channels, drive campaign analysis, optimization, and performance reporting, knowledge of SEO/SEM principles.
- A warm, collaborative space that prioritizes and rewards constant learning and the sharing of knowledge.
- A culture that encourages creativity, design thinking, and curiosity.
- Collaboration with a vibrant group marketing team with individuals that have knowledge in the niche areas of content, design, development, SEO, demand generation, product marketing, SEM, and marketing automation.
- The opportunity to gain a holistic overview of the end-to-end marketing activities and communications for the brand.
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