Global Marketing Director for Tech Industry Growth
1 week ago
We are seeking a highly experienced and results-driven Global Chief Marketing Officer (CMO) to lead our marketing strategy with a strong emphasis on operational efficiency and lead generation.
Key Responsibilities:- Marketing Strategy Development:
- Develop and implement a robust global marketing strategy with a dual focus on B2B and B2C channels.
- Ensure the strategy aligns with sales and overall business growth objectives.
- Lead Generation and Funnel Optimization:
- Design and execute targeted campaigns for B2B and B2C lead generation.
- Implement effective lead tracking, nurturing, and attribution processes in collaboration with the sales team.
- Continuously optimize lead qualification and conversion through data-driven insights.
- Integration with Sales:
- Collaborate closely with the sales team to align marketing initiatives with sales goals.
- Establish a shared pipeline ownership model, integrating CRM tools to ensure visibility and accountability across teams.
- Provide sales enablement support with tailored materials, training, and insights for both B2B and B2C segments.
- Channel Development:
- Build and scale effective B2B and B2C channels, leveraging digital platforms, partnerships, and innovative strategies to reach target audiences.
- Optimize go-to-market strategies across diverse channels to drive global reach and revenue growth.
- Operational Efficiency:
- Oversee the implementation of marketing processes, tools, and technologies to enhance execution and ROI tracking.
- Drive efficiency in campaign management, ensuring consistency and scalability.
- Performance Analytics:
- Define and monitor KPIs for both marketing and sales integration success.
- Use advanced analytics to track campaign performance, customer engagement, and channel effectiveness, providing actionable insights for continuous improvement.
- Brand Management and Messaging:
- Maintain a unified global brand identity while adapting messaging for regional markets and audiences.
- Establish the company as a trusted thought leader in its target industries.
- Team Leadership:
- Build and manage a high-performing global marketing team, fostering collaboration with the sales organization.
- Promote a culture of accountability, innovation, and data-driven decision-making.
- Budget and Resource Management:
- Manage the global marketing budget effectively, ensuring cost optimization and alignment with business priorities.
Salary: $120,000 - $150,000 per annum, depending on experience.
About UsTechUniversal Ventures is an investment vehicle focusing on deep tech, education, and IP-driven ventures. We specialize in scaling innovative solutions, leveraging global networks and localized relationships to foster growth and value creation across industries.
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