Senior Digital Marketing Specialist

3 days ago


Kollam, Kerala, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Digital Marketing Role

We are seeking an experienced performance marketer to drive measurable results across multiple ad platforms. The ideal candidate will have a proven track record of managing successful ROI-driven campaigns on Meta Ads and Google Ads.

Key Responsibilities:
  • Campaign Planning & Execution: Plan, manage, and optimize ad campaigns with a strong focus on digital marketing strategy.
  • Performance Optimization: Continuously fine-tune targeting, creatives, and bidding strategies to maximize return on investment.
  • Conversion Tracking & API: Set up and optimize conversion APIs, ensuring accurate event tracking and reliable campaign measurement.
  • Analytics & Reporting: Monitor campaign data, generate performance reports, and provide actionable insights for scaling.
  • Collaboration: Work closely with leadership to align ad campaigns with business objectives and growth milestones.
Required Expertise:
  • Proven experience in managing Meta Ads and Google Ads with successful ROI-driven campaigns.
  • Strong knowledge of audience segmentation, retargeting strategies, and funnel optimization.
  • Hands-on experience with conversion APIs, pixel implementation, and advanced campaign tracking.
  • Proficiency in campaign analytics and the ability to translate numbers into strategy.
  • Independent, detail-oriented, and results-driven approach.
About the Role:
  • Contract-based engagement with flexible terms.
  • Immediate start.
  • Work with a fast-scaling brand making global impact.


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