Digital Marketing Specialist

5 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000

Job Summary:

We are seeking a seasoned Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.

In this role, you will work closely with cross-functional teams to set up and manage paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram. You will be responsible for conducting keyword research, creating compelling ad copy, and optimizing campaign performance to achieve maximum ROI.

Additionally, you will manage end-to-end shopping campaigns, create feed files, and work with our merchant center to execute seamless product promotions. Your ability to understand creative requirements for different platforms and develop strong competitor profiles will be essential in driving sales and conversions.

You will also provide daily and weekly status updates to the team, ensuring that conversion tracking and other KPI measurements are in place. A keen eye for detail and ability to monitor spending to ensure it aligns with assigned budgets will be crucial in this role.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies
  • Set up and manage paid advertising campaigns across various platforms
  • Conduct keyword research and create compelling ad copy
  • Optimize campaign performance to achieve maximum ROI
  • Manage end-to-end shopping campaigns
  • Provide daily and weekly status updates
  • Ensure conversion tracking and other KPI measurements are in place

Requirements:

  • Bachelor's Degree in Marketing, Communications, or related field
  • 4+ years of PPC experience (Google Ads & Facebook Ads)
  • Experience working with E-Commerce setup preferred
  • Strong analytical ability and experience working with data
  • Basic Excel Skills
  • Ability to communicate effectively
  • Quick Learner
  • Exceptional attention to detail & performance driven

About Us:

We offer a dynamic work environment, opportunities for professional growth, and a competitive salary package. If you are a motivated and results-driven individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.

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