
Ad Revenue Optimization Specialist
3 days ago
We are seeking a highly skilled professional to oversee and scale our ad revenue engine.
- Key Responsibilities:
- Manage ad mediation platforms (e.g., AdMob, AppLovin MAX, ironSource, Unity Ads).
- Define and iterate ad placement strategies to balance user engagement and revenue.
- Continuously monitor and optimize eCPMs, fill rates, impressions, ARPDAU, and LTV across geographies and segments.
- Run A/B tests to evaluate performance of new ad placements, formats (rewarded, interstitial, native), and bidding strategies.
- Collaborate with the Product, Tech, and Design teams to ensure seamless and non-intrusive ad integrations.
- Develop dashboards for ad performance reporting and campaign insights.
- Stay updated with industry trends, emerging networks, and tools in ad-tech.
- Engage with ad network partners for account optimization and demand growth.
- Drive revenue forecasting and provide inputs for overall monetization strategy.
- 2 + years of experience in mobile ad monetization, ideally in casual games, RMG, or reward apps.
- Deep understanding of ad mediation, programmatic bidding, eCPMs, and fill rates.
- Hands-on with AdMob, AppLovin MAX, Unity Ads, ironSource, Chartboost, etc.
- Strong analytical mindset; proficiency in tools like Excel, Looker, Firebase, GA, Amplitude.
- Excellent cross-functional communication skills.
- Data-driven but user-first-able to align revenue goals with product experience.
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