Digital Marketing Arbitrage Specialist

3 days ago

Mohali, Punjab, India beBeeArbitrager Full time ₹ 25,00,000 - ₹ 1,00,00,000
Job Overview

We are seeking a seasoned Digital Marketing Specialist with extensive experience in managing search arbitrage campaigns.

The ideal candidate will have a proven track record of launching, managing, and scaling successful campaigns across multiple feed networks.

Key Responsibilities:
  • Launch, manage, and scale search arbitrage campaigns across various feed platforms.
  • Analyze campaign data to optimize for ROI and profitability.
  • Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.
Traffic Optimization Strategies:
  • Develop and implement feed-specific strategies to enhance traffic quality and increase conversions.
  • Perform A/B testing on landing pages and ad creatives to identify high-performing combinations.
Data Analysis & Reporting:
  • Conduct detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
  • Generate daily, weekly, and monthly performance reports to track key KPIs.
  • Identify trends and insights to drive performance improvements.
Budget Management:
  • Efficiently allocate budgets across multiple feeds to achieve campaign goals.
  • Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.
Collaboration:
  • Coordinate with the creative and development teams to optimize landing pages and ad creatives.
  • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.
Requirements:
  • Proven experience in managing search arbitrage campaigns.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and collaboratively as part of a team.

The ideal candidate will be highly motivated, organized, and able to prioritize tasks effectively.

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