Search Arbitrage Media Buyer

Location: Onsite (Mohali, Punjab)

Job Type: Full-Time

Experience: 2.5+ years of experience in Search Arbitrage Media Buying

Job Summary:

We are seeking an experienced Search Arbitrage Media Buyer to join our dynamic digital marketing team. The ideal candidate will have a proven track record in managing search arbitrage campaigns across various traffic feeds including Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi . The candidate should possess a strong analytical mindset, a keen understanding of traffic monetization, and the ability to optimize campaign performance for maximum profitability.

Key Responsibilities:

Campaign Management:

• Launch, manage, and scale search arbitrage campaigns across multiple feed networks.
• Optimize campaigns for ROI and profitability by continuously analyzing data and making adjustments.
• Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.

Traffic and Feed Optimization:

• Work with feeds like Tonic, RSOC,Sedo, Domain Active, Innuvo, System1, Ads.com, InMobi to acquire high-quality traffic.
• Implement feed-specific strategies to enhance traffic quality and increase conversions.
• Perform A/B testing on landing pages and ad copies to identify high-performing combinations.

Data Analysis & Reporting:

• Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
• Generate daily, weekly, and monthly performance reports to track key KPIs.
• Identify trends and insights to drive performance improvements.

Budget Management:

• Efficiently allocate budgets across multiple feeds, optimizing spend to achieve campaign goals.
• Individually managed a budget of USD1000 -USD10000 daily.
• Proven ROI of 15%+
• Managed the required ROI for the budget spent.
• Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.

Collaboration:

• Coordinate with the creative and development teams to optimize landing pages and ad creatives.
• Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
• Share insights and strategies with the team to enhance collective performance.

Key Requirements:

Experience:

• Proven experience (2+ years) in search arbitrage media buying.
• Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi .
• Strong analytical skills with proficiency in data analysis tools and reporting platforms.

Skills:

• Proficiency in tracking and analytics tools (e.g., Google Analytics, Voluum, Binom).
• Experience with traffic monetization and optimization.
• Strong understanding of bidding strategies and feed quality optimization.
• Excellent problem-solving and critical-thinking skills.
• Proficiency in Excel/Google Sheets for data analysis and reporting.

Personal Attributes:

• Results-oriented with a keen eye for detail.
• Self-motivated with a strong work ethic.
• Ability to work in a fast-paced, data-driven environment.
• Excellent communication and teamwork skills.

Preferred Qualifications:

• Experience with feed optimization and campaign scaling.
• Knowledge of programmatic ad buying.
• Familiarity with feed arbitrage strategies and traffic quality assessment.
• Experience with compliance checks and regulatory guidelines for ad placements.

Benefits:

• Competitive salary and performance-based incentives.
• Flexible work environment with remote work options.
• Opportunity to work with a dynamic team of digital marketing professionals.
• Access to industry-leading tools and platforms.
• Continuous learning and professional development opportunities.