Search Arbitrage Media Buyer

4 days ago

Mohali, Punjab, India Web Cue Full time

Location: Onsite (Mohali, Punjab)

Job Type: Full-Time

Experience: 2.5+ years of experience in Search Arbitrage Media Buying

Job Summary:

We are seeking an experienced Search Arbitrage Media Buyer to join our dynamic digital marketing team. The ideal candidate will have a proven track record in managing search arbitrage campaigns across various traffic feeds including Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi. The candidate should possess a strong analytical mindset, a keen understanding of traffic monetization, and the ability to optimize campaign performance for maximum profitability.

Key Responsibilities:

Campaign Management:

  • Launch, manage, and scale search arbitrage campaigns across multiple feed networks.
  • Optimize campaigns for ROI and profitability by continuously analyzing data and making adjustments.
  • Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.

Traffic and Feed Optimization:

  • Work with feeds like Tonic, RSOC,Sedo, Domain Active, Innuvo, System1, Ads.com, InMobi to acquire high-quality traffic.
  • Implement feed-specific strategies to enhance traffic quality and increase conversions.
  • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.

Data Analysis & Reporting:

  • Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
  • Generate daily, weekly, and monthly performance reports to track key KPIs.
  • Identify trends and insights to drive performance improvements.

Budget Management:

  • Efficiently allocate budgets across multiple feeds, optimizing spend to achieve campaign goals.
  • Individually managed a budget of USD1000 -USD10000 daily.
  • Proven ROI of 15%+
  • Managed the required ROI for the budget spent.
  • Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.

Collaboration:

  • Coordinate with the creative and development teams to optimize landing pages and ad creatives.
  • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.

Key Requirements:

Experience:

  • Proven experience (2+ years) in search arbitrage media buying.
  • Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
  • Strong analytical skills with proficiency in data analysis tools and reporting platforms.

Skills:

  • Proficiency in tracking and analytics tools (e.g., Google Analytics, Voluum, Binom).
  • Experience with traffic monetization and optimization.
  • Strong understanding of bidding strategies and feed quality optimization.
  • Excellent problem-solving and critical-thinking skills.
  • Proficiency in Excel/Google Sheets for data analysis and reporting.

Personal Attributes:

  • Results-oriented with a keen eye for detail.
  • Self-motivated with a strong work ethic.
  • Ability to work in a fast-paced, data-driven environment.
  • Excellent communication and teamwork skills.

Preferred Qualifications:

  • Experience with feed optimization and campaign scaling.
  • Knowledge of programmatic ad buying.
  • Familiarity with feed arbitrage strategies and traffic quality assessment.
  • Experience with compliance checks and regulatory guidelines for ad placements.

Benefits:

  • Competitive salary and performance-based incentives.
  • Flexible work environment with remote work options.
  • Opportunity to work with a dynamic team of digital marketing professionals.
  • Access to industry-leading tools and platforms.
  • Continuous learning and professional development opportunities.

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