Senior Media Buyer

Job Title: Search Arbitrage Media BuyerLocation: Onsite (Mohali, Punjab)Job Type: Full-TimeExperience: 2.5 years of experience in Search Arbitrage Media BuyingRemneuration : UPTO 20 LPA (as per experience and the last known package)Job Summary:We are seeking an experienced Search Arbitrage Media Buyer to join our dynamic digital marketing team. The ideal candidate will have a proven track record in managing search arbitrage campaigns across various traffic feeds including Tonic, Sedo, Domain Active, Innuvo, System1, , and InMobi. The candidate should possess a strong analytical mindset, a keen understanding of traffic monetization, and the ability to optimize campaign performance for maximum profitability.

Key Responsibilities:Campaign Management:Launch, manage, and scale search arbitrage campaigns across multiple feed networks.Optimize campaigns for ROI and profitability by continuously analyzing data and making adjustments. Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation. Traffic and Feed Optimization:Work with feeds like Tonic, Sedo, Domain Active, Innuvo, System1, , InMobi to acquire high-quality traffic.

Implement feed-specific strategies to enhance traffic quality and increase conversions. Perform A/B testing on landing pages and ad copies to identify high-performing combinations. Data Analysis & Reporting:Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.Generate daily, weekly, and monthly performance reports to track key KPIs.

Identify trends and insights to drive performance improvements. Budget Management:Efficiently allocate budgets across multiple feeds, optimizing spend to achieve campaign goals. Individualy managed a budget of USD3000 -USD10000 daily.

Managed the required ROI for the budget spent. Monitor bid adjustments and bidding strategies to maximize ad spend efficiency. Collaboration:Coordinate with the creative and development teams to optimize landing pages and ad creatives.

Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage. Share insights and strategies with the team to enhance collective performance. Key Requirements:Experience:Proven experience (2 years) in search arbitrage media buying.

Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, , and InMobi. Strong analytical skills with proficiency in data analysis tools and reporting platforms. Skills:Proficiency in tracking and analytics tools (e.g., Google Analytics, Voluum, Binom).

Experience with traffic monetization and optimization. Strong understanding of bidding strategies and feed quality optimization. Excellent problem-solving and critical-thinking skills.

Proficiency in Excel/Google Sheets for data analysis and reporting. Personal Attributes:Results-oriented with a keen eye for detail. Self-motivated with a strong work ethic.

Ability to work in a fast-paced, data-driven environment. Excellent communication and teamwork skills. Preferred Qualifications:Experience with feed optimization and campaign scaling.

Knowledge of programmatic ad buying. Familiarity with feed arbitrage strategies and traffic quality assessment. Experience with compliance checks and regulatory guidelines for ad placements.

Benefits:Competitive salary and performance-based incentives. Flexible work environment with remote work options. Opportunity to work with a dynamic team of digital marketing professionals.

Access to industry-leading tools and platforms. Continuous learning and professional development opportunities.