Digital Marketing Specialist

22 hours ago

Mohali, Punjab, India Merchmix Full time US$ 80,000 - US$ 1,20,000 per year

Job Summary:A

lkye Services is looking for an experienced Digital Marketing Specialist with extensive knowledge of all Digital platforms, who will work with our team. We are an international marketing and development organization. We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:

  • Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising
  • Manage the company's website and ensure content is up to date and optimized for SEO and user experience
  • Optimize landing pages and user funnels to increase conversion rates
  • Analyze and report on campaign performance using tools like Google Analytics, Google Tag Manager, and other marketing platforms
  • Coordinate with internal teams to create landing pages and optimize the user experience
  • Design and implement social media strategies to align with business goals
  • Monitor and evaluate social media engagement and suggest improvements
  • Stay up to date with the latest digital trends and best practices
  • Assist in managing digital marketing budgets and forecasting performance metrics

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 7 to 10 years of proven working experience in digital marketing
  • Solid knowledge of SEO, SEM, PPC, email marketing, social media platforms, and Google Ads
  • Experience with A/B and multivariate experiments
  • Strong analytical skills and data-driven thinking
  • Proficiency with marketing software (e.g., Google Analytics, HubSpot, SEMrush, etc.)
  • Excellent communication and interpersonal skills
  • Basic knowledge of HTML/CSS is a plus

Preferred Skills:

  • Google Ads and Google Analytics certification
  • Experience with CRM tools (e.g., HubSpot, Salesforce)
  • Graphic design skills using tools like Adobe Creative Suite or Canva

What We Offer:

  • Competitive salary and performance-based incentives
  • Opportunities for professional growth and development
  • Inclusive and collaborative team culture

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