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Digital Marketing Executive
2 weeks ago
The candidate will develop, implement, and manage marketing campaigns promoting the organisation's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.
Key Responsibilities
· Develop marketing strategies that align with the organization's business goals
· Manage and execute campaigns across various digital channels, including email, social media, search engines, newsletters and display advertising
· Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
· Conduct market research and analyze trends to identify new opportunities and improve campaign performance
· Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
· Stay up-to-date with emerging digital marketing trends and technologies
Requirements and skills
· 2+ years of experience as a marketing specialist or similar role
· BSc/BA in marketing, communications or equivalent
· Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
· Proficient in marketing automation tools
· Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
· Knowledge of Canva and WordPress desired
· Exceptional communication and writing skills
Job Type: Full-time
Benefits:
- Health insurance
- Provident Fund
Work Location: In person