Digital Marketing Executive

2 weeks ago


Mohali, Punjab, India Fresco Web Services Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Information

Date Opened

11/10/2025

Job Type

Full time

Industry

Marketing

Work Experience

1-2 years

Salary

City

Mohali

State/Province

Punjab

Country

India

Zip/Postal Code

140307

Job Description

1. Digital Campaign Management

  • Plan, execute, and manage digital marketing campaigns across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.
  • Monitor and optimize campaigns to ensure maximum ROI.
  • Develop and manage SEO/SEM strategies to increase organic traffic and search rankings.

2. Social Media Management

  • Manage the company's social media presence on platforms such as LinkedIn, Instagram, Facebook, Twitter, and YouTube.
  • Create and schedule engaging content to grow followers and engagement.
  • Track and analyze performance metrics, preparing monthly reports.

3. Content & Email Marketing

  • Coordinate with the content team to produce high-quality digital content (blogs, videos, infographics, etc.).
  • Plan and execute email marketing campaigns for lead nurturing and retention.
  • Monitor and report email performance metrics (CTR, open rate, conversions).

4. Website & Analytics

  • Work with developers/designers to maintain and improve website UX and landing pages.
  • Use analytics tools (Google Analytics, Search Console, etc.) to measure site performance.
  • Generate insights and make data-driven recommendations for campaign improvements.

5. Brand & Collaboration

  • Support the marketing team in brand positioning and online reputation management.
  • Collaborate with internal teams (sales, product, design) to align marketing activities with business objectives.
  • Stay up to date with the latest digital trends and technologies.

Requirements

  • 1–3 years of experience in digital marketing or a similar role.
  • Hands-on experience with Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush, Moz), and Google Analytics.
  • Strong understanding of social media marketing, PPC, and content marketing.
  • Excellent communication, analytical, and multitasking skills.
  • Creative thinker with attention to detail and a data-driven mindset.


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