Digital Health Lead Generation Specialist

3 days ago


Vizag, Andhra Pradesh, India beBeeHealthcare Full time ₹ 2,50,000 - ₹ 3,50,000
Job Title

A Performance Marketing Specialist is needed for a role that involves planning, executing, and optimizing paid campaigns across digital platforms.

The ideal candidate should have expertise in healthcare marketing, patient acquisition funnels, and compliance regulations to deliver measurable ROI.

This position requires a strong understanding of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.

  • Plan and manage paid campaigns on Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Drive patient leads, appointments, and brand visibility for healthcare services.
  • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Monitor and analyze campaign performance and prepare reports.
  • Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
  • Collaborate with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
  • Ensure all campaigns comply with healthcare advertising regulations.
  • Implement remarketing & retargeting strategies to engage potential patients.

Requirements:

  • Bachelor's/Master's in Marketing, Business, or related field.
  • 2–5 years of experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.


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