Digital Health Content Specialist

1 week ago


Vizag, Andhra Pradesh, India beBeeContent Full time ₹ 15,00,000 - ₹ 25,00,000
Medical Content Strategist

We are seeking a skilled Medical Content Strategist to lead our content strategy with deep understanding of clinical accuracy, SEO best practices, creative storytelling, and digital marketing.

This role demands both strategic thinking and hands-on execution to create content that enhances doctors' digital presence and builds patient trust across platforms.

Key Responsibilities:

  • Content Strategy & Execution
  • Develop and implement a comprehensive content strategy tailored to individual doctor specialties and services, ensuring alignment with platform goals for doctor branding, patient engagement, and lead generation.
  • SEO & Digital Marketing Integration
  • Collaborate with SEO and marketing teams to identify top-performing keywords, trending topics, and content gaps, creating content that drives traffic, ranks high on search engines, and converts into action.
  • Creative & Design Alignment
  • Guide design team on visual assets that complement the content, ensuring consistency in medical illustrations, creatives, and social posts with content objectives.
  • Market & Audience Insight
  • Stay up-to-date on patient behavior, disease trends, treatment queries, and doctor marketing needs, working closely with customer-facing teams to translate doctor expectations into digital content solutions.
  • Cross-functional Collaboration
  • Partner with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication.

Required Skills & Qualifications:

  • Medical Writing & Marketing
  • 3-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing.
  • Proven ability to create impactful SEO and performance-driven content, understanding Google algorithms, SEM tools, and keyword planning.
  • Familiarity with CMS, Canva/Figma, and Analytics Tools
  • Excellent communication, leadership, and stakeholder management skills.

Nice to Have:

  • Customer-Facing Experience
  • Prior exposure to brand storytelling, ad copywriting, or campaign ideation in the healthcare space.
  • Comfort in Fast-Paced Environments


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