User Retention Specialist

22 hours ago

Madurai, Tamil Nadu, India beBeeRetainer Full time ₹ 8,00,000 - ₹ 12,00,000
Job Description:

 

We are seeking a seasoned professional to lead our data-driven approach to user retention and reactivation.

This role is focused on the pivotal moment a user decides to leave—and the crucial window to win them back.

You will be our specialist in understanding why users churn and developing strategies to save them or bring them back home.

Key Responsibilities:

1. At-Risk User Intervention (Churn Prevention):

  • Identify Churn Signals: Work with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
  • Champion Qualitative Insights: Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your campaigns.
  • Design & Launch "Save" Campaigns: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior.

2. Lapsed User Reactivation (Win-Back Strategy):

  • Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers.
  • Craft Irresistible Win-Back Hooks: Test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
  • Test and Learn Rigorously: Constantly A/B test offers, messaging, and channels to build a playbook of the most cost-effective methods for reactivating different user cohorts.

3. Analytics & Cross-Functional Collaboration:

  • Measure What Matters: Own and report on core KPIs for your domain, translating performance data into actionable insights.
  • Be the Voice of Churn to Product: Provide clear data and qualitative insights on why users are leaving, helping stakeholders prioritize roadmap features that address core churn drivers.
  • Partner with Core Retention: Work closely with the main lifecycle team to ensure seamless user experience.

What We're Looking For:

  • 4-7 years of focused experience in churn management, user reactivation, or save strategies.
  • Innovative Problem-Solver: Think creatively, challenge assumptions, and build industry-leading churn-mitigation strategies.
  • Hands-On Campaign Execution: Build, launch, and optimize campaigns using marketing automation platforms.
  • Analytically Sharp: Fluency in digging through data to find opportunities, strong proficiency with SQL for independent analysis.
  • A Passion for Music is Key: Understand what makes listeners stay and craft resonant campaigns.

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