Financial Yield Optimizer

2 weeks ago

Hyderabad, Telangana, India beBeeAdRevenue Full time ₹ 1,38,00,000 - ₹ 2,31,00,000
Publisher Yield Manager Job Description

As a Publisher Yield Manager, you will play a key role in optimizing our publisher relationships to maximize revenue and drive business growth. This exciting opportunity is for an experienced professional who can analyze data, develop strategies, and execute plans to improve yield and revenue.

  • Key Responsibilities:
  • • Publisher Management: Manage and maintain relationships with our publishers to ensure optimal yield and revenue.
  • • Communication: Develop and implement effective communication strategies to engage with publishers, internal departments, and other stakeholders.
  • • Technical Q/A: Ensure ad requests and inventory settings are optimal and collaborate with the development team on publisher releases.
  • • Publisher Ad Lay-out: Provide recommendations for publisher ad layout to maximize yield and publisher KPIs.
  • • Publisher On/Boarding: Work with supply-side platforms (SSPs) to get sites white-listed and enhance yield.
  • • Yield Analysis: Monitor yield based on demand source by inventory/product.
  • • Optimization: Analyze partner and publisher performance and revenue streams to optimize partner set-ups and increase revenue opportunities.
  • • Ad Operations – Proficient in DFP and SSP System Settings to ensure optimal Yield Set-up, SSP Block List and Flooring.
  • • Reporting: Publish weekly KPIs, SSP reporting, block list reporting, and partner billing and reconciliation.
  • • PMP Management: Collaborate with buyers to create deals and optimize them for best performance.
  • • Data Analysis/Publisher Decks: Analyze publisher and SSP data to report to Pub Dev and Programmatic Supervisor.
Required Skills and Qualifications
  • Education:
  • • Undergraduate degree in Finance, Mathematics, Computer Technology, or Business Intelligence.
  • • MBA and/or Master's degree a plus.
  • Experience:
  • • 2-3 years of experience in online advertising/web analytics in one or a combination of the following job functions: Traffic Analyst, Account Management, Yield Management, Campaign Management, Publisher Operations/Development, Ad Operations, Data Analytics.
  • Technical Skills:
  • • Experience with and in-depth knowledge of DFP ad server.
  • • Experience with SSP UI/Applications (Index, OpenX, Appnexus).
  • • Experience with Header Bidding Ad Tech.
  • Soft Skills:
  • • Excellent communication and interpersonal skills.
  • • Strong analytical and problem-solving skills.
  • • Ability to work independently and as part of a team.
  • • Excellent time management and organizational skills.

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