Strategic Marketing Leader

11 hours ago

Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000

Job Title: Marketing Strategist

About the Role:

As a seasoned marketing expert, you will lead high-impact campaigns, manage social media presence, and craft compelling copy that resonates with our audience. This senior role requires strategic thinking, creative problem-solving, and excellent communication skills to shape the brand voice, drive engagement, and deliver measurable business results.

Key Responsibilities:
  • Content & Communication Strategy
  • Develop and oversee overall content requirements across channels, including push notifications, emailers, banners, landing pages, SMS, RCS, WhatsApp, social media, video scripts, and broadcasts.
  • Lead a team of writers, editors, and proof-readers to ensure timely delivery and high-quality communication.
  • Drive continuous improvement in CTRs, engagement, and conversions through data-backed communication strategies.
  • Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.
  • Stakeholder & Alliance Management
  • Act as the primary liaison with internal stakeholders (alliances, partnerships, and restaurant onboarding teams) to ensure timely execution of promotions.
  • Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
  • Ensure all paid promotions and restaurant deliverables (visibility, offers, creative collaterals, content amplification) are executed without delays.
  • Align content and promotional strategies with alliance commitments and partner expectations.
  • Social Media & Community Building
  • Manage brand presence on social platforms (Facebook, Instagram, Twitter, and emerging channels).
  • Drive followership growth, engagement metrics, and ROI from community building in line with company objectives.
  • Implement innovative campaigns to enhance brand visibility and recall.
  • Leadership & Team Development
  • Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
  • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
  • Foster a data-driven and creative-first culture within the team.
Requirements:
  • 5–7 years of experience in campaign management, social media leadership, and professional copywriting (agency or brand side).
  • A strong portfolio of high-impact campaigns, social media growth, and compelling copy.
  • Hands-on experience with marketing and social media tools (Meta Ads Manager, Campaign Manager, Google Ads, Hootsuite, Sprout Social, etc.).
  • An analytical yet creative mindset—able to turn insights into compelling campaigns.
  • Excellent communication, leadership, and project management skills.
Nice-to-Haves:
  • Exposure to performance marketing, growth marketing, or employer branding.
  • Knowledge of SEO-driven content strategy.
  • The ability to create innovative campaigns that go beyond the ordinary.

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