Digital Marketing Specialist

2 weeks ago

Mumbai, Maharashtra, India Performics Full time

About Us:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India.

Our company specializes in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.

We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc.

The employee strength across 3 locations in India is around 700+ digital marketeers.

Job Profile:

  • At least 2 to 5 years of experience in executing campaigns on Amazon Marketing Services (AMS).
  • Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities.
  • Fair understanding of Ecommerce business models.
  • Work on a Client Account for Paid Digital Marketing.
  • Understand Client's Business/Revenue model and goals.
  • Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
  • Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
  • Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), Flipkart Ads and other marketplaces).
  • Execute, monitor and optimize the performance of campaigns.
  • Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
  • Analyzing & optimizing campaign performance to increase ROI of brands.
  • Help new joinees settle into the organization and their daily routine.
  • Recommending E-commerce best practices to improve brand market share.
  • Groom and Mentor Analysts.

Key attributes:

  • Curiosity to learn & grow in a fast-paced environment.
  • Agile & proactive when suggesting ideas or brainstorming with team/client.
  • Ability to take ownership & working with brands & Ecommerce platforms.
  • Upskilling constantly to keep up with the industry trends & updates.

Reasons to Work with Us:

  • Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.
  • Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Amazon, Programmatic.
  • Best in Industry Training - Strong leadership with legacy.

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