Senior Influencer Marketing Specialist

12 hours ago

Bengaluru, Karnataka, India beBeeInfluencer Full time ₹ 8,00,000 - ₹ 15,00,000
Job Title: Outreach Senior Associate

The ideal candidate will be responsible for supporting the planning, execution, and optimization of influencer marketing campaigns.

Key Responsibilities:

  • Research and identify potential influencers across various social media platforms that align with the brand's target audience and values.
  • Conduct outreach to potential influencers, introducing them to the brand and discussing potential collaboration opportunities.
  • Campaign Coordination: Assist in developing and executing influencer marketing strategies and campaigns.
  • Coordinate and manage the logistics of influencer collaborations, including content creation, posting schedules, and deliverables.
  • Ensure all influencer content meets brand guidelines and campaign objectives.
  • Relationship Management: Build and maintain strong relationships with influencers and their management teams.
  • Act as the main point of contact for influencers during campaign execution.
  • Ensure influencers are well-informed about the brand, product features, and campaign goals.
  • Performance Tracking and Reporting: Monitor and track the performance of influencer campaigns using various analytics tools.
  • Analyze key metrics such as engagement rates, reach, impressions, and conversions to assess the effectiveness of campaigns.
  • Prepare detailed reports and provide insights and recommendations for future campaigns.
  • Collaborative Efforts: Work closely with the marketing team to align influencer campaigns with broader marketing goals and strategies.
  • Collaborate with content creators, designers, and other internal teams to ensure cohesive campaign execution.
  • Trend Analysis: Stay updated on industry trends, emerging influencers, and best practices in influencer marketing.
  • Identify new opportunities for the brand to leverage influencer marketing effectively.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, social media marketing, or a related role.
  • Strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficient in using social media analytics tools and marketing software.
  • Creative thinker with a passion for digital marketing and social media.

What We Offer:

As a senior associate, you will have the opportunity to work on high-profile influencer marketing campaigns and collaborate with cross-functional teams to drive business growth.

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