Influencer Marketing Specialist

1 day ago


Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,00,00,000

Job Title:

A talented Influencer Marketing Specialist is required to spearhead influencer-led initiatives for a leading glow-first beauty brand. The ideal candidate will have a deep understanding of influencer ecosystems in the female beauty, skincare, and grooming space.

Key Responsibilities:
  • Develop and execute influencer marketing strategies tailored to beauty, skincare, & grooming categories.
  • Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
  • Plan and run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
  • Collaborate with brand and creative teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts, manage deliverables.
  • Monitor campaign performance, generate insights, optimize future initiatives.
  • Stay updated with trends in the beauty and personal care influencer space.
  • Maintain a structured influencer database with performance metrics.
Qualifications:
  • 2–3 years of influencer marketing experience, preferably with beauty, skincare, haircare, or lifestyle brands.
  • Proven track record of managing impactful influencer campaigns.
  • Strong understanding of content marketing, creator trends, Instagram-first strategies.
  • Excellent communication, relationship-building, negotiation skills.
  • Familiarity with influencer tools, campaign analytics.
  • Ability to thrive in a fast-paced, high-growth startup environment.
  • Maintain professionalism, punctuality, accountability.


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