Senior Marketing Mix Modeler

2 weeks ago

Mumbai, Maharashtra, India beBeeMarketer Full time ₹ 17,47,000 - ₹ 21,49,700

We are seeking a highly analytical and experienced professional to lead Marketing Mix Modeling projects.

In this role, you will be responsible for leading day-to-day client data processing and project delivery in MMM engagements. You will apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns and interpret complex data and analytical results to generate actionable business recommendations.

Key Responsibilities:

  • Lead and manage client-facing projects in Marketing Mix Modeling.
  • Apply advanced econometric modeling techniques to quantify the impact of marketing and business activities on key performance metrics.
  • Develop and present well-structured analytical findings to clients through PowerPoint presentations tailored to their needs.
  • Collaborate with cross-functional teams including data scientists, consultants, and clients to deliver high-quality project outcomes.

Desired Qualifications:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience including hands-on work in Marketing Mix Modeling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.

Bonus Skills:

  • Hands-on experience with data visualization tools.
  • Knowledge of machine learning algorithms.
  • Familiarity with cloud-based platforms.

If you are passionate about analyzing complex data sets and developing innovative solutions to drive business growth, we encourage you to apply for this exciting opportunity.

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