Senior Media Analyst

1 week ago

Mumbai, Maharashtra, India beBeeData Full time ₹ 1,80,00,000 - ₹ 2,30,00,000

Media Data Scientist Opportunity

We are seeking a highly skilled Senior Data Scientist to support media use cases with expertise in Media Analytics and a proven track record in driving marketing measurement and optimization.

The successful candidate will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimize media investments.

Key Responsibilities:

  • Develop and implement advanced analytics models for customer lifetime value, anomaly detection, and media mix modeling
  • Solve complex media optimization problems and conduct A/B testing to evaluate proposed solutions
  • Partner with domain leads and business stakeholders to design and develop analytical and AI solutions to drive performance improvement
  • Support the development of scalable Artificial Intelligence (AI) solutions, including DL, ML, NLP, optimization, etc.
  • Research and promote the latest technologies, design patterns, and best practice delivery models that drive optimal business value

Required Skills and Qualifications:

  • Experience with classification models, time series forecasting, customer lifetime value models, large language models (LLMs), and generative AI
  • Preferably from the Retail, eCommerce, or CPG industry

Benefits:

  • 7-8 years of experience in Data Science/Analytics with a strong focus on media measurement, marketing effectiveness, and performance optimization
  • A minimum of a bachelor's degree in Computer Science, Data Science, Machine Learning, Mathematics, Statistics, Economics, or other related fields with emphasis on quantitative methods and solutions
  • Strong understanding of machine learning algorithms, data structures, and software design principles
  • Excellent problem-solving skills and the ability to work in a fast-paced, collaborative environment
  • Strong communication and interpersonal skills with the ability to collaborate and partner across diverse global multi-functional teams

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