Lead User and Merchant Growth Specialist

7 days ago


Kanpur, Uttar Pradesh, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Marketing Growth Manager

This is a rare opportunity to own user and merchant growth across the entire lifecycle. As a senior manager, you'll build campaigns that scale app downloads and increase stickiness while driving merchant acquisition through smart targeting and funnel design.

  • Plan and execute paid campaigns (Google, Meta, UAC, ASA)
  • Drive installs, signups, and merchant engagement
  • Design lifecycle journeys to improve LTV and retention

Key responsibilities include:

  1. Planning and executing marketing strategies for user and merchant growth
  2. Managing budgets and agency relationships with hands-on execution capability
  3. Tracking and optimizing CAC, LTV, retention, CPA, ROAS

Requirements:

  • 8-10 years of experience in growth/performance/lifecycle marketing
  • Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
  • Strong analytics and experimentation mindset
  • Fintech/app/payments background is a strong plus

The ideal candidate will be able to build marketing engines from scratch, optimize for CAC:LTV, and drive business growth.

Must-have skills:

  • Experience in building and managing marketing teams
  • Proven track record of driving user and merchant growth
  • Strong leadership and communication skills


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